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WAF is defined as "Wife Acceptance Factor" (Factor departe led presents acceptance of the woman or wife) and is basically the approval departe woman in a marriage, to buy or not to buy an electronic item influencing the buyer through its opinion. Thus, women control 88% of purchases made with either purchasing the product or by influencing purchasing decisions, according to the Consumer Electronics Association.
Within the market, who are more present this are the same electronics manufacturers who have noticed how women prefer the discrete, in contrast led presents to men who bucan megahiper great products for the home.
Some companies have changed their notices full of technical information about the product announcements that deliver detailed explanations on how a product is used. Something that appreciates the female audience more.
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