CATEGORIES NIKE NIKE ATHLETIC TRAINING NIKE BASKETBALL NIKE NIKE FOOTBALL FOOTBALL (SOCCER) NIKE RU

CATEGORIES NIKE NIKE ATHLETIC TRAINING NIKE BASKETBALL NIKE NIKE FOOTBALL FOOTBALL (SOCCER) NIKE RUNNING NIKE SB NIKE NIKE SPORTSWEAR NIKE WOMEN'S TENNIS SPORT DIGITAL AFFILIATE italian chandeliers BRANDS HURLEY CONVERSE BRAND JORDAN NIKE GOLF INVESTOR RELATIONS CAREER SEARCH VIEW FULL SITE
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For nearly 10 years, the Nike designers Eric Avar and Kevin Hoffer joined forces to tackle some very difficult challenges. Marathon runners, who usually take about 40,000 steps to complete the 42.195 km, needed a shoe to support the continued impact and drive past. On the other hand, professional basketball italian chandeliers players were asking for a amortecesse footwear heels high impact and would provide explosive changes of direction.
"We knew that if we mixed the best of both attributes, it would be possible to create italian chandeliers an experience of lightweight cushioning and totally unprecedented," italian chandeliers Hoffer says. "We thought we could literally invent an entirely new system." italian chandeliers
Hoffer and Avar began the search for the perfect material: an ultralight italian chandeliers foam that is soft and favor the thrust. They were inspired by the image of astronauts walking on the moon and the movements of the elastic, smooth and weightless, illustrating exactly what the designers were trying to provide the athletes.
The pair climbed a team of chemical experts to help them engineers, and designers. They realized that the task would be difficult, would require italian chandeliers numerous tests and research to unexpected places, including materials previously discarded.
After a few failures, came a breakthrough. They found the back of the Interest Group of Advanced Material Nike into a space-age foam closet. In scientific terms, as a fusion of Ethylene Vinyl Acetate (EVA) with a mild spring ball, Nitrile Rubber (NBR).
"At that moment, we knew we had something special," says Hoffer. italian chandeliers It was the perfect combination of foam and air. They called Lunarlon. "Sticky AS MELTED MARSHMALLOW
At this stage, however, was far Lunarlon races and games. "It was very difficult to work with," says Hoffer. "It was so sticky like melted marshmallow." Foam offered a smooth and soft landing, but still needed to be worked out to provide italian chandeliers the answer elastic coveted.
A team of experts experienced several techniques to transform that sticky substance into something functional. At one point in the process, the Lunarlon templates stored in the freezers of Nike's Innovation Kitchen italian chandeliers seemed hundreds of "ice italian chandeliers cream bars."
The experiments helped and, in 2005, a prototype of a sole of running shoe with Lunarlon cushioning was created. The design team pressed one Lunarlon italian chandeliers center soft but stable in a shell firmer Phylon foam and support.
"We had an immediate reaction 'WOW'," recalls Hoffer. "It was a real breakthrough for this damping - a feeling of running on pillows -. Lightweight shoes that" EXPANDING HORIZONS
The Lunarlon technology debuted in tennis in two World 2008 in Beijing: Nike LunaRacer (marathon) and the Nike Hyperdunk (basketball). Hoffer, Avar and crew had discovered gold. Athletes of all levels loved how the Lunarlon minimized italian chandeliers the impact on the heels and support.
Back to Nike World Headquarters, the novelty awoke the interest of designers who are exploring the benefits of technology in other sports, such as skateboarding, golf, snowboarding and fitness. Shoes led to its adaptation as the SB Eric Koston, characterized by a combination of the snap insole / midsole Lunarlon which helped mitigate the impact of the implementation of skateboarding maneuvers.
The Lunarlon foam brought innovation to all types of runners. italian chandeliers In 2008, the LunarGlide debuted with the Dynamic Support, a system of two-part midsole designed to absorb the impact of heel technology, while a wedge firmer density foam helped stabilize pronation. THE BEST OF BOTH WORLDS
The team Hoffer and Avar created more than just a new tool: they transformed the perception. The old rule that always demanded much cushioning rugged and heavy shoes was annulled. With Lunarlon, runners, basketball players and ade